Archive for July, 2007 Page 4 of 5



Know Your Rights: The Fair Use Doctrine

This post will be brief as I’m in the finals period for the Management 365: Business and Its Environment class, but I wanted to wish everyone a very Happy Fair Use Day!

Posted below in it’s entirety, is the fair use doctrine from the U.S. Copyright Office. Know your rights everyone and enjoy the holiday!

“One of the rights accorded to the owner of copyright is the right to reproduce or to authorize others to reproduce the work in copies or phonorecords. This right is subject to certain limitations found in sections 107 through 118 of the Copyright Act (title 17, U. S. Code). One of the more important limitations is the doctrine of “fair use.” Although fair use was not mentioned in the previous copyright law, the doctrine has developed through a substantial number of court decisions over the years. This doctrine has been codified in section 107 of the copyright law.

Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered “fair,” such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair:

  1. the purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes;
  2. the nature of the copyrighted work;
  3. amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
  4. the effect of the use upon the potential market for or value of the copyrighted work.

The distinction between “fair use” and infringement may be unclear and not easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. Acknowledging the source of the copyrighted material does not substitute for obtaining permission.

The 1961 Report of the Register of Copyrights on the General Revision of the U.S. Copyright Law cites examples of activities that courts have regarded as fair use: “quotation of excerpts in a review or criticism for purposes of illustration or comment; quotation of short passages in a scholarly or technical work, for illustration or clarification of the author’s observations; use in a parody of some of the content of the work parodied; summary of an address or article, with brief quotations, in a news report; reproduction by a library of a portion of a work to replace part of a damaged copy; reproduction by a teacher or student of a small part of a work to illustrate a lesson; reproduction of a work in legislative or judicial proceedings or reports; incidental and fortuitous reproduction, in a newsreel or broadcast, of a work located in the scene of an event being reported.”

Copyright protects the particular way an author has expressed himself; it does not extend to any ideas, systems, or factual information conveyed in the work.

The safest course is always to get permission from the copyright owner before using copyrighted material. The Copyright Office cannot give this permission.

When it is impracticable to obtain permission, use of copyrighted material should be avoided unless the doctrine of “fair use” would clearly apply to the situation. The Copyright Office can neither determine if a certain use may be considered “fair” nor advise on possible copyright violations. If there is any doubt, it is advisable to consult an attorney.

FL-102, Revised July 2006″

You read this far? You must have found that useful then, eh?

How Much Leadership Can $1 Buy?

Class: School of Management 697PP: Perspectives on Leadership.
Discussion #5B

Is [John] Mackey a visionary, charismatic, or transformational leader? Is he a leader at all? What has made his business so successful—leadership or something else?

John Mackey is undoubtedly a leader, one of the finest examples of an exemplary leader we can study. His mission to offer consumers organic and environmentally friendly food products came at a perfect time, right before a significant number of consumers demanded such products. The fact that he questioned why stores weren’t catering to people like him, vegetarians, and the fact that he then decided to cater to himself and other like-minded people, shows that John questioned the old practices of profitable supermarkets and decided to bring a new way of doing business to the table.

One sign of Mackey’s visionary leadership is his use of self-managed teams which empower all his employees. While the majority of US business follow a hierarchical structure (to a certain extent), Whole Foods is run almost entirely by teams who decide on staffing and scheduling work on their own. Giving employees significant power and expecting them to work together is a clear sign of John’s excellent leadership ability.

John Mackey also realizes the need for Whole Foods to be flexible and continuously able to change. As The Whole Foods Shebang article pointed out, John “…realized he’d have to change his tune if he wanted to hit the big time, and change it he did.” While the original mission of Whole Foods was to provide organic vegetarian foods, Mackey understood he’d have to appease his customers and allow for other products to be sold at Whole Foods. In this way, Whole Foods share similar business reasoning with Wal-Mart, in that both stores attempt to offer their customers everything they would need under one roof, so as to reduce the need for customers to travel to other stores.

Another sign of Mackey’s exemplary leadership appears in his decision to reduce his annual salary to $1. In the statement announcing this decision, Mackey provided further evidence of his exemplary leadership:

I am now 53 years old and I have reached a place in my life where I no longer want to work for money, but simply for the joy of the work itself and to better answer the call to service that I feel so clearly in my own heart.”

Mackey is showing his followers to perform a good job because you truly believe the job is worth doing, not just to collect a paycheck. John is acting as a role model for enthusiasm within Whole Foods to provide customers with excellent service by himself taking compensation out of the picture. His employees can now see that John himself is dead serious about working because the work is good and worth doing, not just because it pays you well.

The Whole Foods company philosophy states two core values as:

Our Customers
They are our most important stakeholders in our business and the lifeblood of our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.

Extraordinary Customer Service
We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Whole Foods to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair.

John Mackey, by reducing his salary to $1, while still working to provide exemplary service to Whole Foods customers, is setting a path for other Whole Foods employees to follow. He’s focusing his employees on core Whole Foods values, such as excellent customer service, self-managed teams, and environmental sustainability, rather than compensation. So to answer the question of how much leadership ability can be bought for $1, in the case of Whole Foods, a whole lot [pun intended].

3 Useful Del.icio.us Tags, Life Quotes, & Traffic Generators

Daniel from Daily Blog Tips is running a blog project revolving around the number three, so here are three sets of three useful things: tags, quotes, and traffic generators.

3 Useful Del.icio.us Tags

I’m a big fan of del.icio.us and a while ago noticed people were tagging articles with toread for articles and blog posts they did not have time to read right then and there. Genius! I started using toread immediately. Since then, I developed a few more tags for my personal use and I thought I’d share the three most useful with you here.

  • touse
  • This tag is for anything I find useful but don’t have the time to do just yet. It could be an SEO strategy, design tip, a “lifehack”, a program, a Mac OS X or Ubuntu optimization, or anything else I find that I’d like to try but have to save for a time to be determined.

  • toblog
  • This one is pretty self-explanatory. Any article or blog post I find that I have a strong opinion on or unique perspective but don’t have time to immediately blog about, I save with a toblog tag. Then, on days when writer’s block hits me, I can look through the toblog tagged bookmarks I’ve saved and find some inspiration.

  • totag
  • Pretty self-explanatory. Anything I can’t think of a tag for a bookmark, I use the totag tag. Also, anytime I need to massively bookmark a lot of sites, I toss totag on them so I know to come back to them.

While doing research for this post, I stumbled upon this academic paper, @toread and Cool: Tagging for Time, Task and Emotion by Margaret Kipp, and discovered my 3 useful tags are actually quite popular among the tagging community. So to make up for it, here’s 3 + 1 useful tags I’ll begin implementing soon:

  • tosee - for movies, concerts, TV shows etc.
  • toshare - sites I want to show others who don’t use del.icio.us
  • toresearch - dubious claims I’m interested in
  • tobuy - stuff I want to buy but can’t afford right now

3 Useful Life Quotes

First up, the man, the legend, Homer Simpson, presents “…three little sentences that will get you through life.”:

  • Number 1: Cover for me.
  • Number 2: Oh, good idea, Boss!
  • Number 3: It was like that when I got here.

Simply brilliant. There’s a reason those words were my high school yearbook quote.

Next up, we have a quote from an anonymous person:

Edward Everett Square Bricks - 12.jpg

This brick can be found in the newly redeveloped Edward Everett Square, which is a few steps from my house. The “do not refuse to do something that you can do” brick is part of a neighborhood effort to completely renovate the square from a dirty, congested sore to a new community square with flowing traffic, which is partly funded by these sponsored bricks. The centerpiece of the square is a giant pear, which you can see in my New Edward Everett Square flickr set.

The last quote comes from my mom:

“Same shit, different day”

Whenever someone asks you how your workday went, just reference my mom! Seriously though, she says it in a comedic manner (rather than actually believing that every day is shitty and that nothing ever changes) and does it to remind me anytime I have a rough day at work or school that there’s a whole lot that can go wrong, but it’s usually not a big deal, and that when things go well, it just makes you appreciate those good days that much more.

3 Useful Traffic Generators

  1. Post to Forums
  2. This tip can drive traffic to your site in two ways. By actively participating in a community forum, you will gain credibility and users will click on a link to your blog (of course, this requires you to place a link in your signature or profile, depending on forum rules). Another way is to refer forum members to a genuinely useful or interesting post you wrote. For instance, when I wrote Click…Click…Click: How a Virtual (K)Ubuntu Penguin Saved My 50GB Music Collection, I thought the fine people at the Ubuntu Forums would be interested in my positive experience with Ubuntu (they were). Don’t simply spam forums with your links, but if it’s relevant, then it’s a great way to generate traffic.

  3. Promote a Budding Star
  4. Whether it’s a blogger, musician, artist, or anyone else, promoting an up and coming individual helps you and the up and comer. First, you’re helping someone you want to see succeed by driving your readers to that person. Once this future star actually becomes famous, you can ride their wave of popularity since you helped “discover” them. Everyone wins!

    Of course, you should only do this if you genuinely feel the individual has a talent, not just because you think they’ll be famous. For instance, my first post and second post about Ronald Jenkees, the amazing synthesizer musician are still among my most popular posts. I thought I was helping Ronald out by sending my readers to his Youtube channel, but turns out he’s helped me a whole lot more!

  5. Participate in Blog Projects
  6. OK, so this is the first blog project I’ve taken part in so I can’t really say it’s a traffic generator, but I’m sure it will be. Still, blog projects and blog carnivals are a great way to find other bloggers and spread the message of your blog across the internet so take part in them when you find relevant or interesting ones. There’s a few I see going on at blogcarnival.com that have caught my eye, so look for those posts soon and of course, I highly recommend watching Daniel’s DailyBlogTips for future blog projects and general tips.

Find anything useful here? If not (even if you did), feel free to share any useful tags, quotes, or traffic generators in the comments below.

Wicked Awesome Fireworks in Boston on the Fourth of July

I went to see the fireworks display last night with some peoples from Charlestown and took a couple videos of the awesome celebration. We were on the Cambridge side of the Charles river right across from the barge with the fireworks so we had an excellent vantage point.

This is not a knock on other cities and their celebrations, but there is simply no place like Boston on Independence Day. Check out one of the videos below. Pay extra careful attention at the 7:50 mark to see the fragment of a firework that just barely missed hitting us!

Don’t it make you feel all warm and patriotic inside?