MARKETNG 301 - Fundamentals of Marketing

I’m currently enrolled in this course for the Spring 2007 semester. I’ve copied the below description of the class from this Umass-Amherst website:

“Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Please obtain the textbook before class begins. Textbook: Kerin, Hartley, Berkowitz & Rudelius. Marketing, McGraw-Hill ISBN: 0072828803, 2006. Part of the Online Bachelor of Business Administration but open to all. Recommended: ECON 103, 104 and Junior standing.”